Your Building Is a Retention Tool. You're Just Not Using It That Way.
Your Building Is a Retention Tool. You're Just Not Using It That Way.
Operators spend enormous energy thinking about compensation, culture, management style, and benefits as the levers for retaining good staff. The building is almost never on the list. It should be. Not because a nice facility is a perk that makes people feel appreciated — though it does — but because a poorly designed facility creates daily friction that accumulates quietly until your best people start looking around.
Think about what a veterinary technician actually experiences in a clinic that wasn't designed with their workflow in mind. The treatment area is cramped because it was carved out of a retail space not intended for clinical use. The boarding kennel is on the other side of a wall, and the smell is present all day. Supplies are stored wherever they fit, which means walking the long way around to retrieve something needed immediately. The sedation and prep areas share space in ways that create constant traffic conflicts. None of this is dramatic. None of it shows up on an exit interview as the reason someone left. But it's the background noise of every single shift, and over months and years, it's exhausting in a way that a salary bump doesn't fix.
The same dynamic plays out in medical offices. Nurses and MAs in facilities that weren't designed for them walk farther than they should, wait at bottlenecks that could have been designed out, and operate in support spaces that feel like afterthoughts because they were. The clinical staff whose function is the operational core of the practice are often working in the worst-designed rooms in the building. The exam rooms are reasonably appointed. The sterilization area, the break room, the charting alcoves — those are wherever the leftover square footage ended up.
Dental practices have a version of this that's particularly visible. The sterilization area is frequently the least ergonomic room in the building, positioned for the architect's convenience rather than the workflow of the people who use it dozens of times a day. When Dr. Gleason redesigned with Primus, the staff noticed immediately — less time on logistics, less physical stress, more actual time with patients. That kind of change doesn't just make people feel better about coming to work. It changes what they're able to accomplish in a day, which changes how they feel about the job itself.
Recruitment is the other side of this. When you're trying to bring in a skilled hygienist, a second associate, or a senior vet tech, they walk through your facility before they say yes. They're not evaluating square footage. They're reading signals. A well-designed clinical space signals that leadership thought carefully about how the work actually gets done. A cramped, awkwardly arranged facility signals the opposite. Good candidates have options, and they use those walkthroughs to calibrate whether this is a place worth their time. You may be competing for the same hire against a practice that offers comparable compensation but operates in a purpose-built facility. The building is part of the offer, whether you think of it that way or not.
The retention math is straightforward once you run it. Replacing a skilled clinical staff member — accounting for recruiting time, onboarding, training, and the productivity loss during the ramp period — costs somewhere between half and one and a half times annual salary, depending on the role and the market. If a better-designed facility extends the tenure of even a few key staff members by a year or two, it pays for meaningful improvements many times over. That's before accounting for the recruitment upside.
This isn't an argument for lavish finishes. It's an argument for designing staff-facing spaces with the same intention you bring to patient-facing spaces. The break room. The sterilization room. The tech stations. The path from the back of the house to the front. These rooms are where your staff spends most of their time, and they deserve to be designed rather than leftover.
Primus designs and builds facilities across veterinary, dental, medical, daycare, and other operator verticals with workflow and staff function built into the design from the start, not added as an afterthought. More at primus-companies.com.
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Start a ConversationJason Drewelow
Principal, Primus Companies
Jason leads Primus Companies, a commercial construction company rooted in Cedar Rapids since 1973.
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